Individualogist is an international organisation that provides information and quality content related to various self improvement topics. As the website’s monetisation strategy revolved vastly around e-mail marketing, conversion optimisation was a naturally a necessity for this project.
Ignitive was tasked to create a visually appealing website that would reduce bounce rates and increase conversions for the organisation.
Individualogist positioned itself as a content hub, which required a significant amount of interactive features. Ignitive proposed the idea of incorporating quizzes into the website in order for it to retain a stronger amount of value.
The website’s blog was designed along with a strategic sidebar for call-to-action placements. Several other call-to-actions were placed in several other areas of the website without being intrusive to the user’s experience.
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